Committed and supportive management

Committed and supporting management

Without support and commitment from company´s management, efficient and continuous innovation might not succeed. Manager should also be enthusiastic and participate in innovating.

Tidd J., Bessant J. (2013). Managing innovation. Integrating Technological, Market and Organizational Change

Innovating is also costly and includes huge risks to failure. Management should take care that company have facility to take these risks and accept possible failures. Failures should be seen as a way to learn and develop.

Tidd J., Bessant J. (2013). Managing innovation. Integrating Technological, Market and Organizational Change